Making An Impact

Promotional products are an $18 billion industry and include apparel, writing instruments, calendars, drinkware, bags, totes, award and many other items, usually imprinted with a company’s name, logo or message.

The Promotional Products Association International (PPAI), an international not-for-profit trade association for the promotional products industry, reports that recipients of promotional products have a significantly more positive opinion of a business through more positive overall image; more positive perception of the business; higher likelihood of recommending the business; and higher likelihood of patronizing the business.

When considering the use of promotional products, be sure to evaluate your customer database to make a wise purchasing decision. Promotional products can range in price from hundreds of dollars for crystal awards to less than $1 for a pen. The possibilities are endless, but the following... read more »

A survey recently conducted for PPAI by LJ Market Research reveals the power of promotional products by measuring how end-users respond to organizations that use promotional products as part of their marketing mix.

The survey, Promotional Products - Impact, Exposure and Influence: A Survey of Business Travelers at Dallas/Fort Worth Airport, found that more than 71 percent of travelers indicated they had received at least one promotional product in the last 12 months.

The study also showed that respondents' ability to recall the name of an advertiser on a promotional product received (76 percent) was much better than their ability to recall the name of an advertiser from a print publication read in the past week (53.5 percent).

Highlights from the study were featured in the January 2005 issue of PPB Magazine.